Connecting with Customers Online

Today’s audiences spend much more time connected to a digital device than ever before. That is why whether you run an online business or a business in a physical location you need to be connecting with customers online. There are many ways you can connect to your customers. Here are three of the most popular ways to communicate with customers online.

Stay Connected on Social Media
Today, many of your customers will be hanging out on social media. They all may have different reasons for being on these various platforms, but they can all be persuaded to follow their favorite brands. If you want customers to follow your tweets, Facebook updates and more, it is vital that you offer them something they can’t get anywhere else. A mix of entertaining and informative posts will keep your follower count up and your fans engaged with your brand.

The one thing that brands should realized when posting on social media is that many customers will not want to read ad after ad with no other substantial content. Advertising special sales and new products is okay, as long as you provide other types of posts on a regular basis.

Create an Email Campaign
To stay in touch with a customer in a personal way, email marketing campaign services may be the best answer. An email can feel much more personal than messages on social media, and it also feel more private. A email campaign is generally targeted to current customers because of an incentive to sign up for email correspondence. If you want more addresses on your list, it is important to offer something for free, a special members-only sale code or important information they would want to know that relates to your business and your industry.

Provide Ways to Get Feedback
Once you have turned a fan into a customer, it is important to understand their experience with your company. To do this, you should create a way to get feedback from your customers. This can be done in a variety of ways. Most businesses that sell their products online will create an automatic email reminder a few weeks after the product has been delivered to invite the customer to leave feedback.

Another similar way to gather feedback is to provide customer experience surveys to a selection of your customers. Again, this can be sent through email and can provide good insight into what is working and what isn’t. You can also use this to your advantage in future online marketing, telling consumers and current customers that this feedback led to positive changes in how you operate.

Connecting with customers online is now an essential part of any business. To get the most out of your online communications with customers, make sure you are maintaining a high standard of customer service.

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